Some bears place importance on presenting a clear masculine image and may disdain or shun men who exhibit effeminacy while others consider acceptance and inclusiveness of all behavioural types to be an important value of the community.
There are also social media websites and smartphone apps that market to men of the bear community. Michael "Lurch" Sutton, biker and co-founder of the Bears of San Francisco who were an important part of the leather communities of San Francisco. Routledge
In Europe, especially after the so-called leather scene evolved from the merger of homosexual motorcyclists with other organizations in the s, some associations of men preferred bearded and hairy men.